Randomized Controlled Trials (RCTs), Impact and Innovation Unit (IIU), Government of Canada

This session will outline three studies and reflect on the challenges and opportunities of practicing behavioural insights (BI) in public policy. Using BI to Increase Uptake of the Canada Learning Bond (CLB) The CLB is one of the incentives offered to encourage saving for children’s post-secondary education. As of 2015, CLB take-up for was 33.1%. An RCT was designed to test whether using behaviourally-informed interventions can effectively increase take-up. Increasing Response Rates to a Statistics Canada Survey. There has been a steady decline in Canadians’ rate of response to mandatory and voluntary surveys. To address this problem, the IIU designed an experiment aimed at increasing response rates to surveys. Recruitment of Women into the Canadian Armed Forces In partnership with the Department of National Defence, a marketing trial was conducted in an effort to understand what works in advertising aimed at increasing engagement among women with a career in the armed forces.

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Tuesday, June 5, 2018 - 14:00 to 14:30

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First Name Middle Name Last Name Primary Affiliation
Elizabeth Hardy Government of Canada